The Seed

It started with a question that wouldn't let go: why do most shirts feel like compromises? Chaitanya Dehadray, a textile engineer by training, had spent years studying fabric at its most fundamental level — the fibre, the weave, the way a thread behaves under tension.

The early days weren't glamorous. They were spent in B2B sales, inside fabric mills, learning through handshakes, not spreadsheets. That rawness became the foundation of everything Two Buttons would become.

The Partnership

Enter Kunal Chile — classmate, fellow textile engineer, and the missing half of the equation. Where Chaitanya brought the vision, Kunal brought the velocity. They'd both touched fabric before they'd touched a business plan.

Together they leapt from B2B to B2C — translating years of market intelligence into a brand that speaks directly to the man wearing the shirt. Through curated online experiences and in-person events, they bring that same grit and technical obsession to every customer.